Business Research

Task Environment

  • The economic structure of an industry is not arbitrary. It is the result of higher order social trends and economic forces.
  • Nonetheless, the effects of these indirect forces on your business are immediate. They affect both the choice and execution of your competitive strategies in your task environment.
  • Taking the economic structure of your industry into account will provide important inputs for the design of your competitive strategy.
  • Sustainable competitive advantage can only be achieved with due regard for these forces.
 


Broad Environment

Consists of the broad economic, socio-cultural, political-legal, demographic, technological, and global forces.

 

Managers usually cannot impact or control these.

Forces have profound impact on the firm.

 

Modeste & Partners monitor the broad environment to identify opportunities and threats that can be leveraged by your company for competitive advantage. Specific forces we evaluate for your competitive advantage include: